From the category archives:

Real Estate

MLS versus Everywhere Else - A dead heat.

by Kris Berg on November 9, 2008

And this is why you, the seller, care if your agent is making technology the cornerstone of their marketing campaign.

From the 2008 National Association of Realtors® Profile of Home Buyers and Sellers:

When asked where they first learned about the home purchased, 34% of buyers said a real estate agent; 32% the Internet; 15% from yard signs; 7% from a friend, neighbor or relative; 7% from home builders; 3% a print or newspaper ad; 2% directly from the seller; and 1% a home book or magazine.

And, further evidence that strong on-line marketing is not just hype and that it is no longer enough to throw your listing into the MLS and call it a day:

Buyers used a variety of resources in searching for a home: 87 percent used the Internet, 85 percent used a real estate agent, 62 percent yard signs, 48 percent attended open houses and 47 percent looked at print or newspaper ads. Fewer buyers rely on a home book or magazine, home builders, television, billboards and relocation companies. Buyers most commonly start their search process online and then contact a real estate agent. (Emphasis added.)

But then, if you are a consumer reading this, I suppose it is all rather intuitive.

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Warning - Boring Scripps Ranch Sales Charts Ahead

by Kris Berg on November 7, 2008

We aren’t quite to the end of the year, but we can see 2009 from here, so I thought it might be time to reassess where we have been and where we might be going.

The single, most frequently asked question we field concerns when we will see prices bottoming out and when we might get there. Until I can see a reversal in our current trend lines, I can’t say with any confidence that we are there yet.

I put together the following charts using information from the Sandicor Multiple Listing Service (MLS). The charts show annual median sales prices and sales volume over a ten-year period. Again, the data for 2008 is incomplete, but we are close enough.

My executive summary is this. Condos and single-family detached homes are following the same trend in our community, nearly mirror images. I was hoping to see some evidence from the condo activity that we are turning a corner (clinging to the old adage that so go the condos goes the market), but that wasn’t the case. Detached prices are back to early 2003 levels, while condos are back to late 2002/early 2003 pricing. Since the peak year of 2005, detached Scripps Ranch homes have given up approximately 20% of their value and attached homes approximately 25%.

With that, buckle your seat belts:

I will update these charts in January, when 2008 is but a memory and our final numbers are in. In the meantime, it is important to remember that we have some interesting dynamics at play, any or all of which could impact our housing market (or not). Among these are:

A new Presidential administration

Continuing Fed efforts to stop the bleeding

An increased willingness within the lending community to restructure loans for troubled homeowners

? Wall street, jobs numbers and overall consumer sentiment

Lower thresholds for non-conforming (Jumbo) loans

Latent buyer demand

? Interest rates

So there you have it. We wait, we watch, but we do know that since 2003 at least, there has never been a better time to buy!! :)

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I’m on the fence. I have been spending some time this morning nosing around on various sites offering mobile listing marketing services. The various services range from almost affordable to insanely, per month expensive. Then, there is Tagga, which is free (if you don’t mind putting up with a few ads).

I like the ability to establish my own keyword, in this case “Larmier” for a listing we have on (get this) Larmier Circle in Scripps Ranch. I like the fact that I can create a little site optimized for mobile phone delivery. Our web site for this home is full of slide shows and java script, so it doesn’t play nice with my Treo. But this text delivery system returns a maximum of 80 characters and a link to the mini-site. For anyone who doesn’t have a web enabled phone or is afraid to use the one they have (because they haven’t popped for the unlimited web plan), I am not sure of the value.

Before I run out and start ordering sign riders promoting the text messaging feature, I was hoping there might be some honest people out there who would be willing to talk me off the roof. If you are standing in front of my listing, how inclined would you be to text for more information? If this is the information you received (try sending a text message to 82442 with the message “Larmier”), would you consider it of value or just a waste of my time and resources? Keep in mind that you are probably staring a full brochure box in the face, and you are most certainly gazing at a sign rider displaying the unique URL for this home.

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Inman News published their “Top 25 Most Influential Real Estate Bloggers” report for 2008 this week. You are no doubt screaming into your keyboard, “Can we see it, puleeeease?” Nope. That is because the report, which isn’t so much of a report at all but more of a list, is available for download only to Inman Premium members.  I can, however, share the link to the Inman article where you can’t see the report. Here you go.

First, I have one beef. Last year I didn’t make the cut, snubbed if you will. And, last year, Inman posted the list for all to see. One could argue they were almost mocking my lack of influence. “Look who’s not on our list! Ha! Kris couldn’t talk a cat onto a fish cart - or a presidential candidate onto a podium.” Determined to avoid my past transgressions, the ones that threaterned to keep me in the headlock of veritable anonymity, I have taken steps over the past year to hone my influence skills.

Just this morning, Steve asked, “Would you like me to run to Starbucks and bring you a Mocha?” “Yes!” I said.  And now, just thirty minutes later, I am drinking a mocha. It would be hard to argue that I didn’t influence that outcome. Last night, I suggested to the nuclear family that we all have left-over pizza for dinner, and they all agreed! (Granted, the left-over pizza was the only product of food origin remaining in the refrigerator which wasn’t in need of a serious shave, but I think you will agree that my persuasive powers were somewhat impressive. They had cars and knew where the Taco Bell was, after all.)  I’ve got other examples, but to share them here would just be bragging.

Now, even though the actual report itself is under copyright lock and key, news of the Top 25 leaked immediately. You can’t bury big news like this. In fact, it has become almost viral — I have seen the list republished on three or four sites - so I have to consider that the list is now in the public domain and fair game.

Before I get to the list, however, I must say that the reaction has been mixed. First, the use of the word “influence” itself has been questioned. I think with my previous examples I just nipped that one in the bud. Other reaction has varied from “It’s such an honor!” to “Lists are stupid.” Lets go with the first one.  So, I will thank Inman for the recognition and the honor of being on a short list of big writers, even though there are hundreds of real estate bloggers out there who have accomplished far more. And, it’s a good thing Inman uses the alphabetical rule of list-making. Which reminds me, I owe a big shout out to Steve for giving me a last name which puts me high in the ABC pecking order.

And now, I will take my position at the mailbox waiting for my real award. What will it be? The gift of cash? A fruit basket? A giant Bloggy Trophy with my name engraved on it? One thousand shares of AIG stock? With my luck, it will be a court summons for having perpetrated a copyright infringement — or the stock.

Broker and Agent Blogs:
Kris Berg - The San Diego Home Blog
Teresa Boardman - St. Paul Real Estate Blog
Noah Rosenblatt - Urbandigs
Daniel Rothamel - Real Estate Zebra
Jay Thompson - Phoenix Real Estate Guy

Community, Multi-author Blogs:
Lani Anglin-Rosales - Agent Genius
Greg Swann - Bloodhound Blog

Mortgage:
Todd Carpenter: Lenderama
Dan Green: The Mortgage Reports

Housing Economics:
Barry Ritholtz - The Big Picture
Calculated Risk

Industry Commentary:
Michael Wurzer - FBS Blog
Joseph Ferrara - Sellsius Real Estate Blog
Joel Burslem - Future of Real Estate Marketing

Marketing and How-to:
Dustin Luther - 4Realz.net
Nicole Nicolay - MyTechOpinion
Jim Cronin - The Real Estate Tomato

Local Blogs:
Lockhart Steele - Curbed
Jonathan Butler - Brownstoner

Company Bloggers:
Rudy Bachraty - Trulia
Drew Meyers - Zillow Blog, Geek Estate Blog
Glenn Kelman - Redfin Blog

Journalist Blogs:
Peter Viles - L.A. Land
John Cook - Where are John and Todd?

Housing Bubble Blogger:
Patrick Killelea - Patrick.net, Reality Parser

Congratulations to all! Now, go out there and influence somebody!

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My first interactive floor plan!

by Kris Berg on October 30, 2008

Without further ado (any ado, for that matter), I present to you my first interactive floor plan, this one for our listing in the Scripps Ranch Galleria neighborhood.

There are many ways to skin this cat but, since I have a vast arsenal of floor plans at my disposal and the photographs have already been taken, Maps Alive was the most cost effective solution. This one took me about ten minutes to complete (not counting a slight formatting learning curve). Now, I am really getting dangerous!

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Skiing Uphill - A (visual) Case-Shiller update

by Kris Berg on October 29, 2008

Morzine Feb 08
Creative Commons License photo credit: alex.coles

If I am going to be perceived as a Serious Real Estate Blogger, I need to at least give passing mention to the new Case-Shiller price indices published for August. But, first, I have to get something off chest. You see, this morning it is auto insurance that is on my mind.

On occasion, I take a brief spin through our blog’s spam bucket. Mostly, it is just a bunch of trackbacks from “splog” sites (those lower life forms that steal our content to populate a site geared toward earning pay per click dollars). This morning, though, one comment in particular caught my attention.

Thanks for the providing good information. I will also suggest to consider buying an auto insurance for your car as it has become inevitable to buy auto insurance these days.

You said it, sister! I not only have considered buying “an auto insurance,” but I have purchased many auto insurances over the years. And as our loyal reader points out, this has indeed become inevitable. He (she) left me a link to a site where we all can buy an auto insurance, so shoot me an email if you are interested.

The only thing I hate worse than spam is stupid spam.

So, I will move on to Case-Shiller like the good little blogger I am. Here is the link to their big, scary graph showing big, scary declines in their year-over-year home price indices. Remember, their methodology uses “matched pairs,” with the idea that we are comparing apples to apples (except that the first time the apples sold, the happy departing sellers were heading straight to Aspen for a little vacation using the windfall profits from their sale, while the apples which sold most recently had probably been stripped of all sink faucets and door knobs prior to the owners being evicted). Hit particularly hard were the Sun Belt cities, including San Diego.

I gave you the link, so I am not going to reproduce the trend line here. Rather, I will keep it simple and describe it. Imagine you are on a ski vacation at the top of a black diamond slope. We will call you “2004.” Now, imagine you are looking down at the lodge situated near the tow ropes at the foot of the bunny slope, the one where they serve those yummy Irish coffees and play classic rock music. Let’s call that lodge “2008.” Draw a line between the two, and you have your Case-Shiller price index graph.

The real estate market will reverse course; it always does. The big question remains “when.” I can’t profess to know the answer, but I have an idea of what it is going to feel like. We got to the top of that price mountain pretty quickly. The lenders were operating a lot of chair lifts to make it easy for us. We skied down pretty quickly too. But now the chair lifts are broken. We will get back up that mountain eventually, but now we are going to hoof it. It will to be slow going, and it will take a lot more effort. We are returning to the days when a down payment was actually a prerequisite of purchasing a home. We are returning to the days when one’s ability to pay the debt was required to be demonstrated and verified. We are returning to those times when home ownership wasn’t considered so much a divine right but an opportunity and a privilege to be earned. Prices will at some point move up that mountain again, but it’s going to be a very gradual accent, and the accent will probably involve a few rest breaks along the way.

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Sonya
Creative Commons License photo credit: joshuahoffmanphoto

If you are selling your home, you are probably painfully aware that you will most likely be paying not only your own agent’s commission at closing but the commission of the agent who represents your buyer. Who really pays is the subject for another day, a popular argument being that the agent fees are imputed in the price you ultimately accept and the buyer ultimately pays, so everyone is holding part of the bag. But there is no arguing that the agents’ commissions show up on the seller’s side of the balance sheet.

In addition to the agent fees, there are a lot of other transactional costs which taken independently tend to be rather benign; collectively, though, they add up very quickly. We call these “closing costs,” and whether you are a buyer or a seller in the transaction, a good rule of thumb is that your closing costs will total approximately 1% of the sale price. (Caveat emptor: If you are a buyer getting a loan, this figure does not include loan origination fees or points. If you are a seller, this number does not include any remedial work which you may be obligated to or agree to, such as home repairs and wood destroying pest repairs.)

OK, this is exciting. But, wait. It gets more riveting. Steve and I have long had a bee in our bonnets over another fee that is too often slapped on one or another principal’s balance sheet by the agent representing them: The Transaction Coordination (TC) fee. (Note to readers: Neither Steve nor I routinely wears bonnets, and on those rare occasions when bonnets are our fashion statement of choice, we are smart enough to keep the bees out. It’s a figure of speech.)

First let me say that we hold steadfast to our notion that anyone passing TC fees through to their clients should be forced to attend a Sarah Palin rally dressed as an Alaska State Trooper who was once married to her sister. For the uninitiated, I should first explain what transaction coordination is and how these fees find their ways to the client’s checkbook.

The real estate transaction today involves paperwork - boatloads of it. And with the passing of each grain of sand through the hourglass, we see this paperwork continue to multiply like bunnies. Each new or revised and lengthened contract exists because someone somewhere got sued. So, our lawyers work overtime, fighting a constant and unwinnable battle to protect us from each other - and ourselves. There are disclosures and more disclosures; there are purchase agreements and addenda, all of which involve obligations of both the principals and their agents. They involve deadlines and timeframes. As an agent, mess it up, and you could have a derailed escrow on your hands or worse; you could place your client or yourself in legal jeopardy. And because of the importance of those annoying contracts and statutory requirements, most agents do the only logical thing. They delegate responsibility to a third party, or a Transaction Coordinator (again, referred to as “TC” in agent lingo).

Now, TCs love their jobs, I am sure. Doesn’t everybody? But, they don’t love their jobs enough to do it for free, so they charge a “TC fee.” This fee can range from $300 to $500. So, an agent has three choices. They can use a TC and pay the fee out of their commission check, they can (gasp!) do their own job and manage their own paperwork, or they can use a TC and pass the fee on to their clients. Too many take the latter road.

From my corner, that pesky paperwork is not an unfortunate side effect of the real, important work we do as agents. Rather, it is arguably one of the most important things we do. Call me a control freak, but I want, even need, to know where every document is at each stage of the process. I should be the one scheduling the inspections that I will attend, I should be the one communicating with my clients and explaining each contract as it whops them upside the head, and I am ultimately responsible for making sure timeframes are met, obligations are fulfilled, contingencies are removed and schedules are kept.

Two of the last three companies we worked with required that new agents use the services of a TC, the argument being that is was a risk management measure. This is completely backwards. It is the broker’s job to review their files and make sure that the client’s interests are being protected, not some third-party’s. New agents are precisely the ones who should be learning the mechanics, the process and the laws. That aside, let’s assume your agent is experienced and uses a TC but only with proper involvement and oversight. If your experienced agent is showing a TC fee on your net sheet, question it. They are getting paid a fee for their services, and isn’t this one of those services?

I’ll step off of my soapbox after I have left you with two short examples of why I feel so strongly about the issue, the first dealing with the importance of all that stoopid paperwork and second demonstrating the travesty of the TC fee pass-through. Several years ago, during a less enlightened period, I was using the services of a TC on a transaction. All of our disclosures had been dutifully submitted on time for processing. Buyer contingencies had been removed on time and in writing. The day before escrow closed, she called to tell me that she had neglected to send my Agent Visual Inspection (another of those irritating little forms) to the buyers for signature. The problem is that a new disclosure reopens the buyer’s contingency rights - for another five days. At this point, the buyers could have delayed the close or even taken their money and gone home. I vowed never to delegate my duties again.

More recently, we were involved in the sale of one of our listings to a VA buyer. It was a true entry-level home, a one-bedroom condo with carport parking. As a refresher, VA loans require no down payment, and in our case, the seller was paying closing costs. The buyer had no money. Yet, the agent wrote into the contract that the buyer would be paying a $500 TC fee at closing. I reminded the agent that VA loans prohibit buyers from paying transaction coordination fees (good for them!), and I also told her that the seller would not be paying for someone to do her paperwork. When the estimated settlement statement came, two days before closing, there was that fee again, and it was being debited from the buyer’s side. Ultimately, she had to cough it up, but only for a government loan requirement. While $500 may not sound like a lot to some people, it was a whole bunch to these people, and their agent seemed to have no problem trying to take it.

There. I feel better now.

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