I had this amazingly thought-provoking post of the epic variety in the hopper this morning when I took a call from an agent on one of our listings. OK, fine. The other post wasn’t all that great, but I couldn’t let this one go.
The agent was phoning to arrange a showing. I dutifully told her, just in case she had missed it, that we reduced the price just last night. “Are they motivated?” she asked. “Well, yes,” I said. “They want to sell their home, which is why it is offered for sale.”
Motivated? I am just so fed up with the “Are they motivated” question. So, I will attempt to answer it once here, and the answer applies to all of our listings — past, present and future.
- The seller has listed his home for sale because he wants to sell it. He has not done so because he is a showing and staging hobbyist who thrills at the opportunity to have a cavalcade of perfect strangers rummaging through his closets at the most inconvenient times.
- Using logic, we can conclude that the corollary to #1 above is this: If the seller was not motivated to sell, his home wouldn’t be offered for sale.
- See #1 above.
As a matter of disclosure, we do not represent home owners who have no true interest in selling, nor do we represent home owners who expect a price closer to the National Debt than to true market value. We can’t, because those homes will not sell, and we only make a living when homes sell.
Now, I recognize that my truisms do not always apply to every agent and to every agent’s listings. We see homes every day where the prices suggest someone has been sniffing the Elmer’s. But, if you think the price is high, do not call and argue with me. The list price is not going to get any lower just because you wish it to be so or because it is more than your client’s can afford. It is going to get lower when market conditions demand it and the seller agrees to it. In the meantime, if your clients like the home, write an offer which reflects the buyer’s perception of value, and we can let our clients “talk about it.”
And, please, don’t ask me if the seller is “motivated.” What could you possibly hope that I would say? Giving an answer such as, “Why, yes, they are willing to sell for pennies on the dollar!” would justify stripping me of my license and thumping me upside my big fiduciary head with it for good measure. Ask me where they are going, why they are going, and how soon they need to be there. If I am authorized to tell you, I will, and then you can deduce my client’s “motivation” all on your own.
Selling a home is time-consuming, it can be stressful, and it is always an intrusion. It is rarely a barrel of monkeys. Suggesting that the seller, my client, is just messing around is insulting to both of us. We would all have better things to do if that was the case.
“But,” she pushed on, “are they willing to take less because of all the short sales?”
Less than what? Good grief. I feel another post coming on.









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{ 11 comments… read them below or add one }
Jakob
08.21.08 at 1:08 pm
The other agent should dispense with the discourse and just submit the low-ball offer already…
Kris Berg
08.21.08 at 1:16 pm
Now, that was so typically Jakob.
Welcome back.
Jakob
08.21.08 at 1:29 pm
Thanks Kris. Just got back from 2 internet-free weeks in Europe. I was going through real-estate-info withdrawal!
Now if only my escrow would get unstuck. Day 40-something of a 14-day escrow.
Phil Hoover
08.22.08 at 5:03 am
The correct wording of the question should be “how desperate is your seller?”
Shuki Haiminis
08.22.08 at 6:25 am
Kris,
I just found your blog and so far this post is one of many good ones I have read so far. I love your writing style. I think it really allows your personality to shine through.
I have these same talks with my colleagues all the time. How motivated (desperate) are they?
Keep up the good work!
Smithers
08.23.08 at 3:32 pm
I thought “seller is MOTIVATED” was realtor(R)-speak for “seller will actually consider your offer, even if it is not what they are hoping to get”? Sort of along the lines of “Bring any/all offers”. Listing agents appear to use some restraint in not over-using the “motivated” statement in the listng description (I cannot believe I just said realtors(R) show restraint!), unlike over-worked adjectives such as “stunning” (do I want a “stunning” toilet?).
On the other hand, I have no idea what “priced to sell” means these days. I think the listing agent is claiming that, unlike about 95% of current listings, theirs is, in fact, priced low enough that buyers will be interested in it without waiting for the obligatory price drops following the obligatory “priced to sit” time period. But, usually this is not the case, and “priced to sell” homes are just as “priced to sit” as the others.
We’re are very interested in a home listed (off and on for more than a year now) at $1.475M (down slightly from $1.575M), for which I would be comfortable overpaying at $1.2M. Unfortunately, the sellers are not “MOTIVATED” to drop their price, and their home just sits there, unsold. Their realtor(R) (a ginle mom whom I think could really use the commission) explains that “they don’t have to sell”. Um, OK. I guess we should wait for “MUST SELL” or just forget about it!
Smithers
08.23.08 at 3:34 pm
Argghhhh. “single”; not “ginle”….
Raj
08.25.08 at 3:15 pm
I wanted to thank the people of Kolkotta, San Jose, San Mateo, Fair Oaks and other cities for the pleasent stay.
Should you tell them the name of the village where you exactly are? No, never tell them the name of the village.
They are your friends/ enemies/ acquaintances? Yes, then invite them to your home or meet them at the mall.
Happy in Los Angelese County,
Raj
Sven
08.26.08 at 3:58 pm
Kris, I think you can see from the responses and the bottom line here is there are many types of customers out there with many different needs and desires. Maybe you don’t understand because you just aren’t the right agent for someone who is focused on getting a good price in today’s market. Your talents are probably better directed to customers that are looking for very specific features or upgrades in their house. While a customer like me is looking to beat the comps as much as possible, you might be more focused on what kind of flooring is in a house and if the bedroom orientation would be optimal for family life.
It’s not a negative, if I was a realtor, I’d be focusing on ppsf, local comps, proximity to valuable things (like water), and necessary upgrades to bring the house up to standard. This would drive someone crazy if all they wanted was flooring that matched the ceiling and a bathroom with a separate shower and tub.
All I can say is, don’t get mad when people are looking to see if there is bargaining potential on a house. Maybe just refer those people to someone else who is more focused on their needs.
Smithers
08.26.08 at 7:42 pm
Sven,
I commented some time ago on this blog that Kris was at her best on the sell side of the deal. This was based on my own (admittedly narrow) view that a “bargain hunter” mentality is first and foremost for a buyer’s agent. But, you are correct in that there are lots of other factors that some (many?) buyers (not you or me) believe to be more important than squeezing out the extra $100K on the bottom line. Maybe the best quality in a seller’s agent is to “protect”(?) her clients from bargain hunting buyers, until a “rack rate” buyer comes along.
Steve lays low - but is possibly…. possibly … has “buyer” tendencies. Dunno. Not enough “revealing posts”.
Sven
08.27.08 at 1:25 am
Yeah, you are probably right Smithers. It would likely be in the best interest to steer away bargain hunters if you are the selling agent and the house you are selling isn’t necessarily a “bargain”. You’ll just end up encouraging a lowball offer and lots of unnecessary paperwork when the house you are selling isn’t going to meet the needs of the buyer. (specifically if it’s at or above comp) This wouldn’t be meeting the needs and desires of your seller which just isn’t that “motivated”.
I guess the best thing to do in a seller situation during an open house is figure out the type of people who would buy this house and steer away anyone who doesn’t fit that mold.