It’s often called the elevator interview, but this one took place at the top of the escalator. Tomato, tomawto.
While at the Inman Real Estate Connect conference last week, I had the pleasure of meeting real estate agent Ian Watt. Not only is he first in the hearts of Vancouver residents, but we share a web site platform, so it was a thrill to talk to him about his business. Ian is carving out a fun niche with his video blog. His posts, shot using a Flip video camera, are typically accomplished while driving; he simply sits the camera on the dash and goes.
I love technology, of course, and am always on the look out for new applications lest I am rendered irrelevant by noon on Thursday, and while I have said here repeatedly that I know I must incorporate video to a larger extent in our marketing, Steve correctly pointed out that Ian’s driving method of production is not for me. I have visions of twelve car pile-ups and a lot of hand gestures coming my way from passing motorists suggesting I am “Number One,” if you know what I mean. Somehow, though, Ian pulls it off.
I borrowed this from Ian’s site. It is short and somewhat painful (painful in that Ian refused to provide pre-filming hair and make-up), but the man wanted to know about those wacky American value range pricing strategies, so what was I to do?
Thanks, Ian, and maybe this will inspire me to use one of the two Flip cameras on my desk collecting dust.
ABOUT THE AUTHOR Kris Berg is Co-Owner and Designated Broker of San Diego Castles Realty. If not-so static web sites are your thing, go here at once where you will find loads of real estate information including homes for sale, market trends, floor plans and more. Kris's hobbies include fencing and spot welding. She likes kittens. 
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{ 5 comments… read them below or add one }
Loved it, thanks Kris. Do more videos!
I’ll resist the urge to express my opinion of value range pricing again.
Jakob – Thank you (for resisting).
Well done Chris!
Having a bit of media experience myself, it’s surprising how much of an affect doing video can have on your other efforts. You’re a very entertaining writer and I’d bet many things you do would ultimately translate to the video medium once you got comfortable with it (although we all hate how we look and sound from being recorded). In can become another vehicle to promote your brand and they really all do tie together as we become more well rounded media users.
My Google Alert brought me… guess that Tomato mention in the first sentence was all it took. Great post!
Rest assured that Ian is #1 up here as well.