Comments on: More on the marketing class system. http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/ A San Diego Real Estate Web Log Fri, 30 Jul 2010 07:03:29 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Kris Berg http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146453 Kris Berg Sat, 29 Mar 2008 19:46:37 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146453 >Do selling agents really care about the price? Heck, yes! Or, I should say, they do if they care about client satisfaction, future referral business and a solid reputation in the community. The absence of oversight by the banks, a just dump it mentality, is hurting the market IMO, no doubt about it. >Do selling agents really care about the price?

Heck, yes! Or, I should say, they do if they care about client satisfaction, future referral business and a solid reputation in the community.

The absence of oversight by the banks, a just dump it mentality, is hurting the market IMO, no doubt about it.

]]> By: Jakob http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146450 Jakob Sat, 29 Mar 2008 17:34:33 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146450 Wow, amazingly sad. The bank should immediately dump the agent and list with Kris and Steve Berg. :) Frankly I think banks don't put enough effort into getting the most money for their homes. With a little marketing polish they likely could sell them for more. That brings up a question I had. Do selling agents really care about the price? Most get a percentage of sale so you would think so, but really it's a balancing act, and I would bet the gains from quick sales far outweigh the small gains in higher prices. With so little oversight from the banks on their REO sales, this rapid sale strategy will only hasten the decline in all home prices. Wow, amazingly sad. The bank should immediately dump the agent and list with Kris and Steve Berg. :)

Frankly I think banks don’t put enough effort into getting the most money for their homes. With a little marketing polish they likely could sell them for more. That brings up a question I had. Do selling agents really care about the price? Most get a percentage of sale so you would think so, but really it’s a balancing act, and I would bet the gains from quick sales far outweigh the small gains in higher prices. With so little oversight from the banks on their REO sales, this rapid sale strategy will only hasten the decline in all home prices.

]]> By: Phil Hoover http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146448 Phil Hoover Sat, 29 Mar 2008 14:46:38 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146448 Ouch :( Ouch :(

]]> By: Kris Berg http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146439 Kris Berg Sat, 29 Mar 2008 02:41:51 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146439 Phil - Isn't it about 8:30 on a Friday night in Boise? You sure are living the wild life! :) Phil – Isn’t it about 8:30 on a Friday night in Boise? You sure are living the wild life! :)

]]> By: Phil Hoover http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146438 Phil Hoover Sat, 29 Mar 2008 02:27:16 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146438 This iz wye I alwuz use my speel chukker tew maak sure I don't make no misteaks :) This iz wye I alwuz use my speel chukker tew maak sure I don’t make no misteaks :)

]]> By: Kris Berg http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146434 Kris Berg Fri, 28 Mar 2008 23:05:29 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146434 Let's try that again. Tara - IT WASN'T ALL CAPS!!!! You missed the lowercase "L" (or number 1, I"m really not sure) in the second sentence. Silly girl. Let’s try that again.

Tara – IT WASN’T ALL CAPS!!!! You missed the lowercase “L” (or number 1, I”m really not sure) in the second sentence. Silly girl.

]]> By: Kris Berg http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146433 Kris Berg Fri, 28 Mar 2008 23:04:09 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146433 Athol - You are right about the Egyptian. Funny. Tara - Athol – You are right about the Egyptian. Funny.

Tara -

]]> By: Tara Jacobsen http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146432 Tara Jacobsen Fri, 28 Mar 2008 22:22:27 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146432 I have a pet peeve I have to share since it was in your post. WHEN AGENTS USE ALL CAPS IN THEIR DESCRIPTION I HAVE A HARD TIME READING IT AND TEND TO IGNORE EVERYTHING THEY SAY. Who said that putting all caps makes a statement in the MLS? I think it should be simple courtesy to write in a manner that makes it easy to read. I have a pet peeve I have to share since it was in your post. WHEN AGENTS USE ALL CAPS IN THEIR DESCRIPTION I HAVE A HARD TIME READING IT AND TEND TO IGNORE EVERYTHING THEY SAY.

Who said that putting all caps makes a statement in the MLS? I think it should be simple courtesy to write in a manner that makes it easy to read.

]]> By: Athol Kay http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146430 Athol Kay Fri, 28 Mar 2008 21:53:44 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146430 Hi Kris, thanks for the link love, much appreciated. Personally I just don't get this nonsense at all. My feeling is that the combo of price, photos and getting on the MLS approaches 99% of all effective marketing. We could probably write the MLS remarks in ancient egyptian and buyers would still want showings if the price and photos looked good. Though I agree - simple photo rotation is complete madness to be left undone. Such agents should be fired on the spot. Hi Kris, thanks for the link love, much appreciated.

Personally I just don’t get this nonsense at all. My feeling is that the combo of price, photos and getting on the MLS approaches 99% of all effective marketing. We could probably write the MLS remarks in ancient egyptian and buyers would still want showings if the price and photos looked good.

Though I agree – simple photo rotation is complete madness to be left undone. Such agents should be fired on the spot.

]]> By: Kris Berg http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/comment-page-1/#comment-146429 Kris Berg Fri, 28 Mar 2008 19:46:29 +0000 http://sandiegohomeblog.com/2008/03/28/more-on-the-marketing-class-system/#comment-146429 Hi, Joe. That's funny about the ad writer program. I wasn't aware. I don't know what is sadder - The fact that the agents use an ad writer or that the Broker feels they need to give them this tool to help them do their job. Hi, Joe. That’s funny about the ad writer program. I wasn’t aware. I don’t know what is sadder – The fact that the agents use an ad writer or that the Broker feels they need to give them this tool to help them do their job.

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