Talk about annoying- clever, imaginative, creative… annoying

I parked on the line to protest.

You are so right on this advertising thing. It’s become overwhelming and I’ve noticed recently it has crept into our everyday life and routine on a subliminal basis. Let me share with you some recent observations I have noted on your exact point. Last weekend at a local high school football game I was enjoying the halftime show when the band and pageantry club started to perform in what I thought was your typical serpentine patterns of drum majors, flute and saxophone players. Because I was in the nose bleed seats I began to notice that all of the participants between the chalk lines were actually forming a human facial in what truly looked like Ernie Vaca ! Can that be Steve ? I wasn’t totally sure until 2 trombone players ran late onto the field and appeared to be represent the “dot” before and after his website address was inscribed as well. At the end of the show, the cheerleaders were throwing note pads and refrigerator magnets into the crowd. That is just plain wacky stuff.
That not being enough, I find myself at a Padre game last week as well. As you might be able to ascertain, I don’t have a ton of activities to occupy my time these days. Anyway after large 2 diet cokes, the only thing lighter on my body was my wallet. With the situation growing more urgent, I make my way into the Men’s facility. I stand in line awaiting my turn. As I cozy up to the wall, I notice yet another real estate agents poster eye to eye with me as I struggle with the task at hand. Now, there is already great pressure to get through what you need to in this type of venue without some 8×11 photo of some guy warning me not to “flush my hard earned money” or some type of clever slogan like that. Perhaps it was the caffeine and the large cotton candy, but I could swear those eyes in the poster were slightly moving. I was shocked and appalled to say the least. I too have my limits and will draw my own line in the sand.
So if I clip some coupons and head to Von’s this weekend and your face is next to my head of lettuce or jar of artichoke hearts, that’s OK with me.
Anything more than that, I just might go online and do the whole thing myself. After all, how hard is it to sell a house these days?

-Nelson

Research the expense of using channels that target your market.

What you might want to do is write down all the channels you can use to target the market and then shop for pricing. That will give you an idea. Know this … today everyone is grey and unless you “hijack” a certain channel, no one will notice you.

Example … placing your advertisement on 20 buses around the city won’t do you any good. Placing your ad on ALL the buses in the city will work. Not because more people will see it but because that one person will see it many times and with each time they’ll show more and more interest.

(Note: You remembered his name, sort of, so I guess there is something to be said for “Supermarket-ing”).

speaking of trends, have you guys noticed the signs looking for real estate apprentice at $20,000/month have quietly disappeared and only to be replaced by the ‘avoid foreclosure’ signs?